Sales: +44 20 8123 5674

Privacy Policy

Introduction

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

Privacy Policy

This Privacy Policy describes how AfroDigital (“AfroDigital”, “our”, “us” or “we”) collects, uses, and shares information gathered from your (“you”, “your”, “Client” or “Customer”) use of our website, products and services (“Service” or “Services”).

If you have any questions about our Privacy Policy, please contact [email protected] Any changes made to this Privacy Policy will be available at: https://www.afrodigital.uk/privacy

The data controller of your personal information is AfroDigital.

Information We Collect

AfroDigital may collect information about you as follows:

  • By registering an account, we may collect information provided at the time of registration (name, company name, address, telephone number, and email address).
  • By linking our services to a third-party account, we may collect information from that account such as any authentication tokens involved in authorisation.
  • If you contact us, we may collect data regarding your correspondence.
  • We may collect details of your transactions involved in the fulfillment of orders. AfroDigital does not store your financial information on our systems. Your financial information is stored with our third-party payment processors. AfroDigital does, however, have access to, and may retain, your information through our third-party payment processors.
  • When you visit our website we may capture your IP address, time of and duration of visit, and time and duration of the pages on our website that you view. We may tie this information to personally identifiable information we have about you.
  • When using our services, we may collection information about your utilization, such as processor, memory, storage, and network usage.

Use of Information

We will use your personally identifiable information only as follows:

  • For transaction processing. All our website financial transactions are handled through our payment services providers PayPal and 2Checkout. You can review the providers’ privacy policies at https://www.paypal.com/privacy and https://www.2checkout.com/privacy. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
  • To provide customer support.
  • To provide, maintain, improve, and expand our services.
  • To understand and analyze how you use our services.
  • For fraud checking, reporting, and other screening methods involving third-party companies in order to verify information submitted to us.
  • To enforce the Acceptable Use Policy (“AUP”) in the detection, prevention, and resolving of abuse.
  • For IP usage reporting to ARIN.
  • To announce special offers or provide other information from time to time via email.
  • To improve our service and the marketing of our service. For example, we may use the information we gather from user surveys, demographic data, and website visits to help us improve or target our website and customise your visit.

If you register an account through an affiliate referral link, we may share information with your referrer to let them know that you used their referral to order service.

We may also place a “cookie” that will identify you to us as a repeat visitor or a customer when you visit our website. A cookie is an alphanumeric identifier that is unique to your browser. The cookie will identify your browser to us when you visit our website so that we may customise your visit.

We will not provide any personally identifiable information about you to any third-party other than:

  • a law enforcement or regulatory agency as requested via court order or subpoena;
  • a potential business acquirer as part of any proposed merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of insolvency, bankruptcy, or receivership in which information is transferred to one or more third-parties as one of our business assets;
  • third parties who perform services on our behalf (such as payment processing), subject to the third party agreeing with us that it will keep your personally identifiable information confidential;
  • a fraud detection/prevention service such or MaxMind;
  • as otherwise needed to protect or enforce the rights of others.

Fraud Protection

AfroDigital utilises MaxMind to screen new orders for previous fraudulent activity or misbehaviour, and to report existing customers who violate our Terms of Service. In case of a violation, determined as such solely at our discretion, you may be reported to FraudRecord and/or MaxMind for misbehaviour.

Legal Basis for Information Processing

Our legal basis for collecting and processing your personal data depends on the specific data involved and the context in which we collect it. These reasons include:

  • When you order service from us, we need to collect personal data in order to fulfill our contractual obligation to you (account management, support, invoicing, etc.).
  • We are required by law to collect and process data for financial record-keeping and law enforcement compliance.
  • We have legitimate interests which require the collection of personal data in order to operate our business.
  • We may collect your data for marketing communications, etc. with your consent. You may also remove your consent at any time.

Storage of Personal Data

The data that we collect from you is stored on our servers located in London, United Kingdom, but it may be processed by staff operating outside the UK and EU (European Union) who work for us or one of our affiliates. Such staff may process your data while fulfilling orders and providing support for your services. By using our services, you acknowledge that your data may be processed outside of the United Kingdom and the EU.

Protection of Personal Data

We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.

Data Retention

Your data will be retained and processed as long as it is required to comply with applicable legal, tax, or accounting requirements.

At the end of the retention period, we will either delete or anonymise your data, unless it is stored in a backup archive and isolated from further processing.

Updating, Deleting, and Downloading Your Data

You may update your data at any time either through the client area Account section known as the AfroDigital Dashboard, or by submitting a support ticket. We may require proof of identification in order to change certain data fields.

You may export your personal data at anytime (from within the Account Management section in your account) in the AfroDigital Dashboard or you may request that AfroDigital export your personal data for you by opening a support ticket.

Customers with no active services may request that their account be closed and personal data be deleted from AfroDigital’s databases, with the exception of:

  • billing system access logs, which may be stored for any duration of time at AfroDigital’s discretion;
  • cases where financially fraudulent or otherwise illegal activity is deemed to have occurred (as determined by AfroDigital management or law enforcement officials), in which case personal information may be retained indefinitely for purposes of ongoing investigation and prevention of fraud recurrence; or
  • cases where a violation of the Terms of Service has resulted in termination of a Customer’s account, in which case personal information may be retained indefinitely for purposes of prevention of further use of AfroDigital’s services in the future by the offending Customer.

AfroDigital will not delete any data required to comply with our legal obligations and financial requirements, or any data required to resolve disputes and enforce our legal agreements and policies.

Communication

We may contact you directly or through a third-party service provider regarding products or services you have ordered from us. We may also send you marketing emails if you have opted-in through the client area. Communication methods may include: email, text (SMS) message, IRC chat, push notifications, or automated phone calls. AfroDigital does not offer phone support and will not call you directly at any time.

Use of Non-Personally Identifiable Information

We may share aggregate statistical data about our customers with third parties, such as advertisers or suppliers. This aggregate statistical data will not identify you personally.

Your Rights Under GDPR

If you are a resident of the EU, you have the following data protection rights, which you may exercise by contacting us via support ticket:

  • Right to Access – You have the right to acess your personal data and to request a data export from us.
  • Right to Rectification – You have the right to have any incorrect or incomplete personal data corrected.
  • Right to Restrict – You have the right to request the restriction of processing your personal data where there is no legitimate reason for us to do so.
  • Right to Object – You have the right to object to the processing of your personal data where we have no legitimate reason to do so.
  • Right to Erasure – You have the right to request the erasure of any personal data we have collected. However, this right does not override our financial and legal requirements to keep certain data (see above).
  • Right to Withdraw Consent – You have the right to withdraw consent (unsubscribe) from any marketing communications we may send you.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection supervisory authority (see below).

Children’s Privacy

We do not intend to collect or knowingly collect information from children. We do not target children with our services.

Furthermore, our service is not available to children under the age of 18, and we will not intentionally maintain personal information about anyone under the age of 18.

GDPR Contact Information

Supervisory Authority
Email: [email protected]
Phone: +44 1625 545 745

Our details

This website is owned and operated by AfroDigital.

Our address is at Fourth Floor, 86-90 Paul Street, London, EC2A 4NE.

You can contact us by writing to the business address given above, by using our website contact form, or by email to [email protected]

Changes to this Privacy Policy

We reserve the right to make change to this Privacy Policy.

Last modified: 6 June 2018.

NAVIGATION